The Team
Denis Melnik
Facebook Performance Advertising & Analytics Specialist
Experienced digital marketing and growth hacking professional focusing on Paid Social channels. A strong believer in hypothesis-based approach to continual and efficient growth. Well-versed in creating customer segments, designing and optimizing for engaging consumer journeys, and advising on mobile-first fluid creative systems.
“A modern digital marketer’s toolbox is too large not to build exciting consumer journeys optimized for mobile, or not to build mobile-first social creatives that are consistent with the brand identity, or not to leverage all the measurement tools to make smarter decisions about which channels work better. A marketer who doesn’t know how to do all of that should not have the privilege of spending any marketing money.”
Accomplishments
- 8 years in the performance digital marketing space
- Startup and mid-size companies experience in CPG, B2B, sports & entertainment, professional services, and travel
- Interesting projects include digital brand launch for a Professional World Boxing Champion, growth hacking for a subscription-based nutritionally complete meals brands, and in-store voucher redemption campaign for Toronto Raptors x Pizza Pizza during the 2019 NBA Championship run
- Niche expertise: hypothesis-based a/b testing on paid social (over 500 performance-driven tests), digital marketing attribution modeling
- An everyday athlete with over 20 years of competitive sports experience
